Instal Minions: The Rise of Gru free1/19/2024 ![]() There’s this artist, his name is Yeat, and all of his catalog, up until this point, is about things that don’t really match your narrative, like drugs, money, things like that. “And are on a Zoom call, and I was like, ‘Guys, wait! I got an idea and it’s bizarre. “We had person ready to go and were about to lock it in,” Bennett says of the process. ![]() ![]() But during a Zoom meeting with Illumination, Bennett came up with the idea to include Portland, Oregon-bred rapper Yeat, who was already on fire with his hypercharging viral hit “Sorry Bout That.” The gamble paid off, resulting in the TikTok-spawning viral video “ Rich Minion ,” produced by Bennett’s longtime friend and Chicago producer Lotto f.k.a. Initially, he had several other artists in mind to create a theme for the trailer - ones more in line with the “PG” rating of Minions, the prequel and fifth installment of the Despicable Me franchise. ![]() Leading up to its release earlier this month, Bennett decided to take a risk. But the pandemic caused The Rise of Gru to be pushed back a full year, despite already being finished. Two years ago, Illumination reached out to Bennett to handle the trailer and exclusive merchandise for the film, initially set to be released on July 4, 2021. Now, on the heels of the Illumination film Minions: The Rise of Gru, the 26-year-old can add another accomplishment to his list: helping to create a viral hit. Diddy, shooting a new video with Kid Cudi, Denzel Curry, and JID, and drawing more than 90,000 people to Chicago’s West Side for the 2022 Lyrical Lemonade Summer Smash, a festival he co-founded. ![]() Cole Bennett spent the first half of this year living out some of his biggest dreams: meeting and hanging out with one of his heroes, Love f.k.a. ![]()
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